In a time when socially conscious decision-making is more important than ever, event organizers are seeking innovative ways to make a difference. For the American Counseling Association (ACA), embracing SocialOffset offered a practical solution to complex challenges.
Counseling is a profession with social justice at its core. Some members of the ACA community were unhappy that Florida—given its recent state legislation targeting minoritized communities—was the site of the association’s 2025 annual meeting. In response, ACA launched a multipronged community-building and marketing plan to center advocacy as a key conference theme. SocialOffset served as a key part of that strategy.
